MATCHA LEVEL 2. ※ BE MORE THAN A CONSUMER, be a connoisseur of Matcha culture! ※ 13.Jun.2025 | 5:00pm-7:30pm

Be more than a consumer, be a connoisseur of Matcha culture!

In recent times, we’ve all witnessed how the global matcha trend has created serious challenges for both tea farmers and matcha producers in Japan. As high-quality tea becomes increasingly scarce, more and more people come to us asking for “ceremonial” matcha, intending to use it in lattes. This likely stems from a limited understanding of the cultural value and diversity that defines matcha, which, if better known, would help people choose the right tea for the right occasion and their personal taste.

In this event, we want to take a deeper look at what matcha is really for, exploring growing regions, cultivars, and processing methods. These factors result in different flavor profiles and quality categories, and understanding them will make it clearer which type of matcha to drink, how much, and when. The same goes for tools: enjoying the highest-grade tea every day from a low-grade chawan is far removed from how tea is approached in Japanese culture.

The market cannot expect elderly tea masters in Kyoto temples or centuries-old teahouses to produce ceremonial-grade matcha by the ton, just to meet the demand for an affordable morning drink. What we can promise is that this event will offer you the knowledge to enjoy ceremonial matcha with respect and even more joy, while also learning how to match your daily needs with a tea that is delicious, healthy, and appropriate.

Let’s preserve the noble status of this centuries-old drink.

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Presentation + Tasting
Admittance: €80,-

14 Schmalzhofgasse, 1020 Wien, Österreich
5:00 PM – 7:30 PM, 13. Jun. 2025.

Language: English
Held by: Anna

Main Topics:

Old stories from the history of matcha
What makes it different from other green teas
Difficult growing and processing
Famous historical matcha tea regions
How to select a matcha?
How to avoid the bad tastes and bitterness?